Elevating Patient Preferences in MedTech Innovation: A Roadmap for Industry & Payers

Patient preference information (PPI) is shaping the future of medical device development and regulatory decision-making. In this insightful discussion, Barry Liden and Harry Kotlarz explore how integrating direct patient input can enhance regulatory submissions, streamline payer evaluations, and ultimately improve patient outcomes. Learn how PPI bridges the gap between clinical trial data and real-world patient needs—helping the industry design better, more effective treatments.

Watch the full video to discover how medical device companies can harness patient insights for smarter decision-making.